Free Template

Brand Voice Worksheet

Define your unique tone, messaging pillars, and communication style. Fill in this interactive worksheet to create a brand voice guide you can reference for all your content.

1. Brand Personality

If your brand were a person, how would they show up?

Three adjectives that describe your brand:

Three adjectives your brand is NOT:

If your brand were a celebrity, who would it be and why?

2. Tone Attributes

Define where your voice sits on these spectrums.

FormalCasual

SeriousPlayful

HumbleConfident

Matter-of-factEnthusiastic

ReservedIrreverent

3. Messaging Pillars

The 3-4 core themes you always return to in your content.

Pillar 1:

Pillar 2:

Pillar 3:

Pillar 4 (optional):

4. Vocabulary Guide

Words and phrases that define your brand language.

Power words we use often:

Words we avoid:

Our signature phrases:

5. Audience Connection

How you speak directly to your ideal customer.

We call our audience:

Their biggest pain point in one sentence:

The transformation we promise:

6. Voice in Action

Examples of how your brand voice sounds in different contexts.

Social media bio (160 chars):

Email subject line style:

How we handle mistakes/apologies:

Quick Reference: Your Brand Voice Summary

Once completed, use this as a quick reference card for all content creation.

We Are:

[Your 3 adjectives]

We Are NOT:

[Your 3 anti-adjectives]

Our Pillars:

[Pillar 1], [Pillar 2], [Pillar 3]

Power Words:

[Your power words]

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